‘AFEELA’: Sony and Honda Unveil Afeela EV concept Brand Car for North American Market


Sony and Honda Unveil Afeela EV concept: Sony and Honda just announced their new electric car brand, Afeela. The two companies’ joint venture aim to have an EV ready for the North American market by 2026. At CES 2023, Sony and Honda unveiled the prototype of their upcoming EV during a press conference. The name of the car is ‘Afeela‘.

Mobility that people can feel as an intelligent entity.
Mobility that can feel people and society through new technology.
To create and nurture this new relationship.
AFEELA, it has already begun.



Autonomy, Augmentation, Affinity. The 3A’s are the direction in which our mobility grows.
The new values that we want people to resonate with.


  • Length: 192.7in(4895mm)
  • Width: 74.8in(1900mm)
  • Height: 57.5in(1460mm)
  • Wheelbase: 118.1in(3000mm)
  • Drive: AWD
  • Passengers: 5
  • Tyre size:
  • Front: 245/40R21 / Rear: 275/35R21
  • Suspension:
  • Front: Double Wishbone / Rear: Multi Link


Sony Honda Mobility, the joint venture company between technology giant Sony and auto major Honda has announced that their electric vehicle brand will be christened “Afeela“.