How EV’s will form a key part of Tata Motors’ EV car sales in the coming months?

Chennai, 22 Jan 2023 Tata Motors’ EV car sales: There’s auto and then there’s the famous brand name Tata. When you put the two together in a single statement and wrap the context of India around it, you realise that Tata Motors is undoubtedly amongst the highest selling car brands in the entirety of the country.

But the above evokes more meaning especially in the current context of the auto market that is steadily graduating towards electric cars. So how’s that? Well, for starters, the famous Tata stable is running multiple electric vehicles that can be seen aplenty on the Indian roads.

There’s not only the Tata Nexon, the highest selling electric vehicle at this time in the country but also the Tata Tiago EV as well as the Tata Tigor EV.

But truth be told, among the several brands currently operating in the highly competitive automotive landscape of India, it appears as though Tata Motors is that brand, besides Mahindra that is ready to go all-electric in a dominant way where the imminent future is concerned. 

So is that a random punt or a well-informed statement? Well, let’s just say that this is a statement of fact that can’t be denied.

One of the latest developments from the Indian auto market at this time suggests that the EV’s or electric vehicles are going to increasingly dominate Tata Motors’ market share in the country. 

As a matter of fact, so steadily are the sales of electric vehicles produced by Tata going to rise that by the year 2030, the revered Indian carmaker expects EV’s to dominate 50 per cent of the car sales of the company.

To delve more into this interesting bit of development, it appears that over the course of the next couple of years, Tata Motors are planning to launch EV’s that will come in the price bracket of INR 20 to 40 Lakhs.

That being told, let’s look at some key insights that emerged from an exhaustive report published by Auto Car India, among the leading auto portals in th country on the subject matter:

Having set the base with the Tiago, Tigor and Nexon, Tata Motors is moving up the price ladder, range and premiumisation in line with the Indian market moving up.

Over the next couple of years, the company will offer electric alternatives from Rs 20 lakh to 40 lakh with EVs like the Harrier, Curvv, Sierra and Avinya. And the portfolio will be across Gen 1, 2 and 3 vehicle architectures.

Gen 1 is ICE-derived EVs, Gen 2 is ground-up multi-powertrain architecture and Gen 3 is the born-electric vehicle architecture.

Shailesh Chandra, managing director of Tata Passenger Electric Mobility, says: “The company plans to offer products across price points. Directionally, we are moving up and our average price points are moving up. We have created a decent customer base; we want to offer an upgrade alternative to the users of Nexon by creating alternatives like Sierra, Harrier and Avinya.”